Espresso Italia and Segafredo Zanetti - Marketing and Advertising

Advertising

The entire range of Espresso Italia and Segafredo Zanetti Products are shown off to advantage by massive investments in advertising. Segafredo Zanetti brand names are promoted world wide on billboards and in press campaigns in the most widely read and prestigious daily news papers.

The fame of Segafredo Zanetti brand on the world market is also expressed through considerable investments in communication in the various countries. We are keen to collaborate with your marketing departments in planning strategies for combined promotion, personalized advertising through the Australian Media.

Loyalty Program

Espresso Italia will provide your Café with the "Coffee Connoisseur Card". This card entitles customers to a complimentary coffee after having purchased an agreed number. As an incentive towards this promotion we will provide a rebate in the form of 1kg of coffee beans for every 100 completed cards returned.

Promotional Material

Espresso Italia  will supply promotional material that may be required by different venues:

- Aprons
- Umbrellas, available in both Canvas market and Plastic bar.
- External light signs
- Internal Neons

Porcelain & Glassware

Espresso Italia will supply free on loan in conjunction with the use of coffee:

-Espresso cups
-Cappuccino cups
-Latte glasses