Marketing

The entire range of Segafredo Zanetti Products are shown off to advantage by massive investments in advertising. Segafredo Zanetti brand names are promoted world wide on bill boards and in press campaigns in the most widely read and prestigious daily news papers.

The fame of Segafredo Zanetti brand on the world market is also expressed through considerable investments in communication in the various countries. We are keen to collaborate with your marketing departments in planning strategies for combined promotion, personalized advertising through Western Australian press.

Loyalty Program

Segafredo will provide your Café with the "Coffee Connoisseur Card". This card entitles customers to a complimentary coffee after having purchased an agreed number. The customers can also win a weekly prize by logging onto our website and entering their details.

This Internet service will allow us to compile a database which can be used for direct promotion on behalf of your premises through the net. As an incentive towards this promotion we will provide a rebate in the form of 1kg of coffee beans for every 100 completed cards returned.

Promotional Material

Segafredo will supply promotional material that may be required by different venues:

• Aprons
• Umbrellas, available in both Canvas market and Plastic bar.
• External light signs
• Internal Neon

Porcelain & Glassware

Segafredo will supply free on loan in conjunction with the use of coffee:

• Cappuccino Cups
• Hot Ciok Cups
• Short Mac Glasses
• Iced Tea glasses
• Segalight glasses line